42 stories from 12 sources
The week in Consumer Packaged Goods
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AI expanded across the CPG value chain, from shaping consumer product recommendations to inspecting products in factories and reducing scrap. Unilever's AI workflows show the technology moving from isolated use cases toward broader operating adoption.
Beauty brands used creator performance, Amazon positioning and staged direct-to-retail launches to convert attention into sales. The week's counterpoint was evidence that visibility does not guarantee durable momentum, with Milk Makeup sales falling sharply.
Federal proposals on PFAS and extended producer responsibility raised pressure for common packaging standards, while Keurig introduced a lower-plastic pod format. At the same time, Starbucks scaled back environmental targets, showing a widening gap between sustainability innovation and corporate commitment.
Day’s Recap