First Pass

12 stories from 9 sources

CPG’s efficiency drive meets a sustainability reset

Day’s Recap

Supporting Articles

Procter & Gamble is expanding an AI quality-inspection system across its global manufacturing network. Built with Siemens, the system checks every product at full production speed and has reduced scrap by 10% to 20% on deployed lines.

7:00 AMPYMNTS

Starbucks is reviewing or scaling back targets to halve its emissions, waste and water use, while cutting roles on its sustainability team. The retreat marks a reversal for a company once positioned as an early corporate leader on climate action.

12:00 AMFinancial Times

Lawmakers have reintroduced the Keep Food Containers Safe from PFAS Act, which would prohibit PFAS in food packaging. If enacted, it would mark the first federal ban on these chemicals in food containers.

10:43 AMPackaging Dive

Other Developments

A curated list of other prominent stories from this day.

ITG Brands is using artificial intelligence and computer vision to improve shelf optimization and retail execution. The approach also aims to give brands and retailers a more shared, data-driven view of in-store performance.

6:00 PMConsumer Goods Technology

Torani has surpassed $800 million in annual revenue and continues to grow more than 20% year over year, putting the 101-year-old flavor company on an accelerated path toward $1 billion. CEO Melanie Dulbecco attributes the momentum to changing beverage habits and discusses the company's manufacturing and workforce strategy.

5:33 PMBloomberg Markets

Several celebrity-founded beauty brands, including The Outset and Gxve Beauty, have shut down this year, even as Rhode and Rare Beauty continue to succeed. The contrast raises questions about why some celebrity labels build lasting businesses while others fail to gain traction.

4:40 PMWWD

Coca-Cola and Colgate-Palmolive have appointed new customer leaders as shoppers become more price-sensitive and consumer priorities shift. The roles will focus on closer retail collaboration, using data and technology to sustain interest and category momentum.

3:07 PMConsumer Goods Technology

A new survey finds that Gen Z is incorporating protein across more parts of its diet, including powders, bars, cereal, and soda. The pattern differs from older consumers and reflects a broader shift toward treating protein as an everyday dietary feature rather than a niche supplement.

1:11 PMFortune

Candyrific of Louisville will produce Sunkist Fruit Gems, the rainbow-colored citrus jelly candy that had been discontinued. The candy is associated with Jewish celebrations and traditions, including bar mitzvahs.

11:03 AMNYT New York

Make it yours

Build Your First Pass.

Pick your topics, set your cadence, and receive your personalized First Pass in your inbox. It’s that simple!