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Nestlé Purina has opened an automated manufacturing facility designed to support production of Purina Pro Plan, Purina One and Dog Chow. The site is intended to increase efficiency and flexibility across the company’s manufacturing network.
4:02 PMConsumer Goods Technology
Packaging bottlenecks are delaying consumer-product launches. Industry leaders are developing measures to reduce those delays and improve launch execution.
5:00 AMPackaging DiveSummary
Nestlé Purina has opened an automated manufacturing facility designed to support production of Purina Pro Plan, Purina One and Dog Chow. The site is intended to increase efficiency and flexibility across the company’s manufacturing network.
The facility shifts more of Purina’s production capacity toward automated operations as demand for its
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Automation gives Purina more capacity and production flexibility in a pet-food market where demand continues to favor scaled, recognizable brands.
Summary
Packaging bottlenecks are delaying consumer-product launches. Industry leaders are developing measures to reduce those delays and improve launch execution.
Packaging has become a timing constraint for brands, putting launch schedules and potential revenue at
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Faster packaging decisions can shorten time to market and help brands capture demand sooner.
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