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Chinese beverage and fast-food chain Mixue, which operates more than 53,000 locations globally, opened its first three U.S. stores in December. Its entry reflects continued consumer interest in brands from the other country despite strained U.S.-China relations.
11:19 AMFortune
French wine production is approaching its lowest level in nearly 70 years, putting the industry at a crisis point. Winemakers and other key players are considering new markets, products, and ways to attract younger generations.
1:00 AMCNBCSummary
Chinese beverage and fast-food chain Mixue, which operates more than 53,000 locations globally, opened its first three U.S. stores in December. Its entry reflects continued consumer interest in brands from the other country despite strained U.S.-China relations.
Mixue’s U.S. launch gives a major Chinese consumer brand a foothold in one of the
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Consumer demand is creating channels for cross-border brand expansion even as political and trade ties deteriorate.
Summary
French wine production is approaching its lowest level in nearly 70 years, putting the industry at a crisis point. Winemakers and other key players are considering new markets, products, and ways to attract younger generations.
The production decline is forcing French wine businesses to rethink a model built around established
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
A sustained supply shock could reshape French wine’s product mix, pricing, and route to market.
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