The 'choose your own adventure' earnings: Why retailers are handling tariff refunds so differently
Summary
Retailers are reporting tariff refunds in sharply different ways this quarter. Some are passing the savings to customers through lower prices, while others are retaining them to expand profit margins.
The refunds have given retailers a choice over who captures the savings, and their earnings
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Tariff relief is affecting prices and profits differently depending on each retailer's strategy.