A Viral AI Bot Just Showed Travel What Frictionless Actually Means
Summary
Instinct, a new AI assistant, can book and rebook travel through a text conversation. Its capabilities expose the gap between the industry's promises of frictionless booking and the practical difficulty travelers still face.
The decisive shift is from conversational trip planning to autonomous execution across booking changes and
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AI is raising the competitive standard from easier search to completed travel transactions with minimal human intervention.