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Dana-co acquired Lunya and says it will support the brand with operational expertise, product development resources, wholesale relationships, tighter planning discipline, and expanded direct-to-consumer capabilities. The deal positions Lunya for scaled growth in premium sleepwear and adjacent lifestyle categories under new ownership.
2:15 PMWWDSummary
Dana-co acquired Lunya and says it will support the brand with operational expertise, product development resources, wholesale relationships, tighter planning discipline, and expanded direct-to-consumer capabilities. The deal positions Lunya for scaled growth in premium sleepwear and adjacent lifestyle categories under new ownership.
Why it matters
The acquisition signals renewed consolidation in premium apparel as scaled operators buy brands to unlock growth through omnichannel expansion and tighter execution.
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