Thomas Cook India introduces industry-first cross-border rewards programme for its forex card custom
Summary
Thomas Cook (India) launched a cross-border rewards programme tied to spending on its prepaid forex cards, offering benefits on international transactions with major global brands. The move targets Indian travelers shifting to contactless and wallet-based payments overseas while forex-card reward coverage has lagged domestic payments rewards.
Why it matters
Rewards on cross-border prepaid spend can shift where travelers route international transactions and reshape pricing power in the forex-card market.