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The week in Fashion
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Luxury companies spent the week tightening control: Kering reshaped McQueen, OTB took full Viktor & Rolf ownership, brand managers pursued premium labels, and Saks emerged with less debt as groups cut assets and lowered expectations.
Brands used physical retail and live presentation as commercial tools, from Zara's tech-enabled Bond Street flagship and Zegna's Malibu client program to Chanel's queue-generating launch and Jacques Marie Mage's gallery. These formats turned service, scarcity, and cultural experience into ways to defend premium pricing.
Nike developed a coherent soccer-to-lifestyle pipeline during World Cup season, moving from Cryoshot collaborations to the First Sight Mirage's hybrid cleat and dress-shoe design.
Loewe made its 180th anniversary an art-led campaign, pairing leather heritage with Kara Walker's collaboration rather than relying on a standard retrospective.
Selvedge denim's return and a second day's focus on denim executives point to renewed attention to construction, durability, and premium positioning.
Day’s Recap