Morgan Stanley analyst Alex Straton expects Nike's sales and earnings to weaken as the company works through excess inventory in North America and China. She discussed the outlook on Bloomberg's "The Close."
5:55 PMBloomberg Markets34 stories from 5 sources
Nike’s prolonged downturn sets the day’s fashion agenda
Day’s Recap
Supporting Articles
Shares of most footwear brands and retailers fell in Friday morning trading after Nike reported a weak first quarter on Thursday.
12:09 PMWWDNike shares fell 10% in premarket trading after the company reported declining revenue and a weak outlook. The company is also preparing layoffs as it tries to reduce costs.
9:43 AMCNBCNike is expected to open near $31 a share, its lowest level since 2013. Analysts still see insufficient evidence that the stock has reached a durable bottom.
7:29 AMCNBCJordan Brand revenue fell by the mid-teens in the first quarter of fiscal 2027, putting pressure on one of Nike's most important businesses.
12:43 PMWWDNike is considering moving its Greater China team from China to Singapore as part of a broader Asia Pacific restructuring. The shift has raised concerns that the company could weaken the local relationships that remain central to its business in China.
4:59 PMWWDNike’s recovery is taking longer than expected, but several categories are gaining traction, including running, basketball, training, and soccer. The progress suggests the company is beginning to rebuild momentum across performance businesses.
4:10 PMWWD
Goldman Sachs bought approximately $220 million of Shein shares after the fast-fashion retailer's weak Hong Kong listing. Shein's shares have fallen 38% since the IPO last month.
4:32 AMFinancial TimesPandora is investing $150 million in a new manufacturing facility in Vietnam as it expands beyond its established production base in Thailand. The move accompanies its push into lab-grown diamonds and broader growth ambitions in Asia.
2:27 AMCNBCJennifer Lopez, Pamela Anderson, and other women over 50 were featured across New York, London, Milan, and Paris fashion month. Their appearances challenge fashion's longstanding emphasis on youth as the default image of beauty.
5:06 PMWWDCarter’s new CEO, Sharon Price John, is pursuing long-delayed changes to the children’s brand’s merchandise and marketing. Her strategy aims to make the value-priced retailer more relevant and competitive.
3:49 PMWWD5:55 PMBloomberg Markets
Morgan Stanley's Nike Analyst on quarterly earnings
Summary
Morgan Stanley analyst Alex Straton expects Nike's sales and earnings to weaken as the company works through excess inventory in North America and China. She discussed the outlook on Bloomberg's "The Close."
Inventory remains Nike's immediate constraint, limiting pricing power and putting pressure on margins in two
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Nike's inventory problem could turn a sales slowdown into a longer margin and brand-positioning problem.
12:09 PMWWD
Nike’s Weak First Quarter Report Ripples Across Footwear Sector
Summary
Shares of most footwear brands and retailers fell in Friday morning trading after Nike reported a weak first quarter on Thursday.
Investors treated Nike's results as evidence of broader weakness in footwear demand, not just a
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Nike's results reset expectations across the sector and make near-term footwear growth harder to defend.
9:43 AMCNBC
Nike shares tumble after weak revenue outlook and layoff plans underway
Summary
Nike shares fell 10% in premarket trading after the company reported declining revenue and a weak outlook. The company is also preparing layoffs as it tries to reduce costs.
The weak outlook confirms that Nike is responding to a broader operating slowdown, not just
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Nike's restructuring now puts jobs, growth plans and the pace of its recovery under pressure.
7:29 AMCNBC
Nike falls to 13-year low. Why analysts don't think the selling is over yet
Summary
Nike is expected to open near $31 a share, its lowest level since 2013. Analysts still see insufficient evidence that the stock has reached a durable bottom.
Nike's valuation is being pressured by weakening demand and a recovery that remains difficult to
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The decline signals that Nike's turnaround will likely take longer and cost more than investors had expected.
12:43 PMWWD
After Years of Growth, Jordan Brand Is Now a Big Challenge for Nike — Here’s Why
Summary
Jordan Brand revenue fell by the mid-teens in the first quarter of fiscal 2027, putting pressure on one of Nike's most important businesses.
The decline shows that Jordan is no longer reliably carrying Nike's growth, even after years
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Jordan's slowdown removes a major support for Nike's recovery and raises the cost of fixing its broader product portfolio.
4:59 PMWWD
Nike’s Asia-Pacific Plan: Shift Out of China, New Focus on Singapore Raises Doubt
Summary
Nike is considering moving its Greater China team from China to Singapore as part of a broader Asia Pacific restructuring. The shift has raised concerns that the company could weaken the local relationships that remain central to its business in China.
Relocating the team would centralize regional operations but could reduce Nike’s proximity to Chinese partners,
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Nike risks trading regional efficiency for weaker market intimacy in one of its most important territories.
4:10 PMWWD
Despite a Longer-Than-Expected Turnaround, Here’s What’s Working for Nike
Summary
Nike’s recovery is taking longer than expected, but several categories are gaining traction, including running, basketball, training, and soccer. The progress suggests the company is beginning to rebuild momentum across performance businesses.
Performance categories are giving Nike a more credible path back than broad lifestyle demand alone.
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Nike’s recovery now depends on converting strength in core sports into a broader, faster commercial rebound.
4:32 AMFinancial Times
Goldman bought Shein shares worth $220mn after dismal IPO
Summary
Goldman Sachs bought approximately $220 million of Shein shares after the fast-fashion retailer's weak Hong Kong listing. Shein's shares have fallen 38% since the IPO last month.
Goldman's purchase adds institutional support as Shein's market value comes under pressure, but it has
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The stake tests whether Shein's sharp decline reflects temporary IPO weakness or a deeper reassessment of the fast-fashion giant.
2:27 AMCNBC
Jewelry giant Pandora is getting in on lab-grown diamonds and hoping a new Vietnam plant helps growth in Asia
Summary
Pandora is investing $150 million in a new manufacturing facility in Vietnam as it expands beyond its established production base in Thailand. The move accompanies its push into lab-grown diamonds and broader growth ambitions in Asia.
Pandora is shifting production closer to one of its key growth regions while adding capacity
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Pandora is tying its next phase of Asian growth to both manufacturing diversification and a lower-cost diamond proposition.
5:06 PMWWD
Fashion Month’s Timeless Icons: Jennifer Lopez, Pamela Anderson, and More Redefine Beauty Over 50
Summary
Jennifer Lopez, Pamela Anderson, and other women over 50 were featured across New York, London, Milan, and Paris fashion month. Their appearances challenge fashion's longstanding emphasis on youth as the default image of beauty.
The visibility of older women is shifting age representation from a niche appeal toward a
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Age diversity is becoming a commercial and cultural pressure point for fashion brands.
3:49 PMWWD
No Longer Complacent, Carter’s Finds a New Groove
Summary
Carter’s new CEO, Sharon Price John, is pursuing long-delayed changes to the children’s brand’s merchandise and marketing. Her strategy aims to make the value-priced retailer more relevant and competitive.
The company is treating stale product and marketing as structural problems rather than temporary sales
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Carter’s is trying to reset its growth model before declining relevance becomes harder to reverse.
Other Developments
A curated list of other prominent stories from this day.
Maurice Malone, founder of Williamsburg Garment Co., discussed Detroit's Hip-Hop Shop, Eminem, and his path through fashion at the Black Footwear Forum. He also appeared in an onstage conversation with April Walker.
5:17 PMWWDDesign director Hun Kim drew on the austere geometry of Casa Malaparte for Karl Lagerfeld’s Spring 2027 collection. The result translated architectural lines into polished, graphic clothing with controlled sharpness.
4:29 PMWWDPeter Copping built Lanvin’s Spring 2027 collection around influential stylish women from the 20th century. Their varied identities informed a polished collection that treated personal style as the central theme.
4:17 PMWWDKatseye members Megan Skiendiel and Lara Raj appeared at Loewe in sharply differentiated statement shoes. Skiendiel wore black-and-yellow mules with individual toe openings, while Raj chose sandals finished with dangling bells.
4:15 PMWWDJordan Brand is preparing an Air Jordan 3 Retro OG colorway known as the “Middle East.” The release will be limited to selected markets rather than distributed globally.
3:55 PMWWDIssey Miyake’s Spring 2027 collection explored volume, movement, and the space between the body and the garment. Its joyful palette and fluid shapes made experimentation feel vivid rather than austere.
3:44 PMWWDLoewe’s Spring 2027 footwear collection spans multiple silhouettes and uses charms, bows, cutouts and other decorative details to vary the designs.
3:41 PMWWDHansae and Color & Touch are expanding their Guatemalan operations with a facility that brings the full production process together in one location.
1:54 PMWWDBahareh Ardakani's Spring 2027 collection uses brighter colors and more romantic silhouettes, reflecting a more confident design direction. The brand is also expanding its retail strategy.
1:35 PMWWDJun Takahashi created original garments designed to look vintage, using distressed surfaces, rough edges and extensive trompe l'oeil details.
12:46 PMWWDModern Syntex secured a $50 million loan from the Asian Development Bank to expand daily polyester chips capacity from 107 tons to 407 tons.
12:30 PMWWDThe New York City Ballet's annual Fall Fashion Gala drew celebrities including Sarah Jessica Parker, Stevie Nicks and Nicole Ari Parker. The program featured costumes by Simone Rocha, Viktor and Rolf, and Robert Wun.
12:21 PMWWDBrigette McHale and Danielle Pheloung discuss Phe Phe’s first pop-up, the arrival of its collections and the brand’s expansion into beauty.
10:30 AMWWDTone Deaf, the brand created by Mustafa Ahmed, has opened its first store on New York's Lower East Side. The label combines traditional Pakistani craftsmanship with a streetwear style shaped by the city.
10:11 AMWWDWalmart’s Avia sneaker label is working with Bimma Williams to spotlight emerging creative talent. Their debut release is scheduled for early first-quarter 2027.
10:11 AMWWDCardi B made a series of dramatic shoe appearances from the front row during Milan Fashion Week before returning to her responsibilities as a mother.
10:01 AMWWDRoger Vivier creative director Gherardo Felloni leaned into maximalism for Spring 2027, showing chunkier daytime heels, butterfly motifs for evening and extensive embellishment throughout the collection.
9:57 AMWWDThe economy added 29,000 jobs in September, below economists’ expectations, while fashion retailers reported mixed hiring conditions.
9:46 AMWWDAn exhibition in Copenhagen shows how imperial expansion brought vivid dyes, exotic textiles and real-hair wigs into Roman fashion. Romans used these costly materials to display status and social power.
5:02 AMNew York Times Arts5:17 PMWWD
Maurice Malone Recalls Detroit’s Hip-Hop Shop and Eminem, His Fashion Journey and How Black Designers ‘Had to Fight for Everything’
Summary
Maurice Malone, founder of Williamsburg Garment Co., discussed Detroit's Hip-Hop Shop, Eminem, and his path through fashion at the Black Footwear Forum. He also appeared in an onstage conversation with April Walker.
Malone's account places the progress of Black designers against persistent barriers to capital, access, and
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The fashion industry's diversity debate is increasingly about structural access rather than representation alone.
4:29 PMWWD
Karl Lagerfeld Spring 2027: New Angles
Summary
Design director Hun Kim drew on the austere geometry of Casa Malaparte for Karl Lagerfeld’s Spring 2027 collection. The result translated architectural lines into polished, graphic clothing with controlled sharpness.
The collection pushes the brand toward a clearer visual language built on structure rather than
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The collection shows how architectural references can sharpen the brand’s identity without making it inaccessible.
4:17 PMWWD
Lanvin Spring 2027: I’m Every Woman
Summary
Peter Copping built Lanvin’s Spring 2027 collection around influential stylish women from the 20th century. Their varied identities informed a polished collection that treated personal style as the central theme.
Copping is using recognizable female archetypes to broaden Lanvin’s emotional and commercial reach. The approach
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Lanvin is positioning itself around expansive, personality-driven femininity rather than a single heritage silhouette.
4:15 PMWWD
Katseye’s Megan Skiendiel and Lara Raj Coordinate at Loewe in Slitted Mules and Bell-Cuffed Sandals
Summary
Katseye members Megan Skiendiel and Lara Raj appeared at Loewe in sharply differentiated statement shoes. Skiendiel wore black-and-yellow mules with individual toe openings, while Raj chose sandals finished with dangling bells.
The pairing shows Loewe using unusual footwear details to create immediate visual recognition around young
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Loewe is reinforcing its image by pairing experimental product design with highly visible pop-culture styling.
3:55 PMWWD
Michael Jordan’s Air Jordan 3 Is Getting a New Colorway That Will Only Come Out in Certain Places
Summary
Jordan Brand is preparing an Air Jordan 3 Retro OG colorway known as the “Middle East.” The release will be limited to selected markets rather than distributed globally.
A regional launch lets Jordan Brand create scarcity while tailoring the product to a specific
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The release tests whether geographic exclusivity can deepen brand desire without limiting the franchise’s broader momentum.
3:44 PMWWD
Issey Miyake Spring 2027: The Space in Between
Summary
Issey Miyake’s Spring 2027 collection explored volume, movement, and the space between the body and the garment. Its joyful palette and fluid shapes made experimentation feel vivid rather than austere.
The collection treats volume as a source of freedom and emotional energy, not merely a
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Issey Miyake continues to turn design innovation into wearable optimism without abandoning its radical approach to form.
3:41 PMWWD
Loewe’s Spring 2027 Shoes Experiment With Charms, Bows, Cutouts and More
Summary
Loewe’s Spring 2027 footwear collection spans multiple silhouettes and uses charms, bows, cutouts and other decorative details to vary the designs.
The collection shifts attention from a single defining shoe shape to surface treatment and customization.
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Loewe is positioning footwear as a testing ground for playful design and broader luxury appeal.
1:54 PMWWD
SJ Fall Summit: Hansae and Color & Touch Expand With Vertical Hub in Guatemala
Summary
Hansae and Color & Touch are expanding their Guatemalan operations with a facility that brings the full production process together in one location.
The shift gives the companies tighter control over production, from development through manufacturing. It also
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Vertical integration can make regional suppliers more competitive as brands seek faster and more controlled production.
1:35 PMWWD
ArdAzAei Spring 2027: Night Into Day
Summary
Bahareh Ardakani's Spring 2027 collection uses brighter colors and more romantic silhouettes, reflecting a more confident design direction. The brand is also expanding its retail strategy.
The collection signals a move from a primarily aesthetic proposition toward a more commercially developed
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ArdAzAei is shifting from design momentum toward the harder task of building a scalable business.
12:46 PMWWD
Undercover Spring 2027: Tricks and Treats
Summary
Jun Takahashi created original garments designed to look vintage, using distressed surfaces, rough edges and extensive trompe l'oeil details.
Undercover treats the appearance of age as a deliberate design language rather than relying on
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The collection shows how perceived authenticity can be manufactured through technique, not just heritage or scarcity.
12:30 PMWWD
Modern Syntex Secures $50M Loan to Expand Polyester Capacity
Summary
Modern Syntex secured a $50 million loan from the Asian Development Bank to expand daily polyester chips capacity from 107 tons to 407 tons.
The financing will nearly quadruple the Bangladesh manufacturer's output and give it a much larger
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The project points to continued investment in Bangladesh's upstream textile infrastructure as manufacturers pursue scale.
12:21 PMWWD
Sarah Jessica Parker, Stevie Nicks, Nicole Ari Parker and More Attend the New York City Ballet Fall Fashion Gala
Summary
The New York City Ballet's annual Fall Fashion Gala drew celebrities including Sarah Jessica Parker, Stevie Nicks and Nicole Ari Parker. The program featured costumes by Simone Rocha, Viktor and Rolf, and Robert Wun.
The gala continues to make fashion designers part of a high-visibility performance platform rather than
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The event shows how cultural institutions use fashion partnerships to expand relevance, visibility and donor appeal.
10:30 AMWWD
EXCLUSIVE: Brigette McHale and Danielle Pheloung Talk Phe Phe’s First Pop-up and Building the Future of their Fashion Brand
Summary
Brigette McHale and Danielle Pheloung discuss Phe Phe’s first pop-up, the arrival of its collections and the brand’s expansion into beauty.
Phe Phe is moving from product launch to a broader retail and beauty strategy. The
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The brand is using physical retail and beauty to turn a fashion label into a wider consumer business.
10:11 AMWWD
Tone Deaf Opens First Store on New York’s Lower East Side
Summary
Tone Deaf, the brand created by Mustafa Ahmed, has opened its first store on New York's Lower East Side. The label combines traditional Pakistani craftsmanship with a streetwear style shaped by the city.
The store gives Tone Deaf a physical base to turn a hybrid cultural identity into
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The opening shows how immigrant craft traditions are moving from niche design language into New York's mainstream fashion retail.
10:11 AMWWD
EXCLUSIVE: Walmart’s Avia Sneaker Label and Bimma Williams Highlight Rising Talent
Summary
Walmart’s Avia sneaker label is working with Bimma Williams to spotlight emerging creative talent. Their debut release is scheduled for early first-quarter 2027.
The collaboration extends Avia’s effort to refresh its identity through outside creative voices rather than
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
A mass-market sneaker label is using emerging talent to compete for cultural relevance before the product reaches shelves.
10:01 AMWWD
Cardi B Returns to Mom Duties After Delivering Showstopping Shoe Moments During Milan Fashion Week
Summary
Cardi B made a series of dramatic shoe appearances from the front row during Milan Fashion Week before returning to her responsibilities as a mother.
Her footwear-focused appearances show how celebrity styling can turn fashion-week attendance into product visibility and
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Cardi B remains a powerful fashion marketing vehicle, especially for statement accessories that benefit from instant visibility.
9:57 AMWWD
More Is More at Roger Vivier’s Spring 2027 Presentation
Summary
Roger Vivier creative director Gherardo Felloni leaned into maximalism for Spring 2027, showing chunkier daytime heels, butterfly motifs for evening and extensive embellishment throughout the collection.
The collection places Roger Vivier within fashion’s broader shift toward excess and stronger visual impact.
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Roger Vivier is adapting its signature glamour to a market increasingly rewarding bold, immediately recognizable accessories.
9:46 AMWWD
Fashion Retailers Mixed on Hiring as September Employment Gains Disappoint
Summary
The economy added 29,000 jobs in September, below economists’ expectations, while fashion retailers reported mixed hiring conditions.
The weak employment gain points to a softer labor market that could pressure consumer spending
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A cooling job market could weaken apparel sales and push fashion retailers to prioritize productivity over store and head-count growth.
5:02 AMNew York Times Arts
Forget Quiet Luxury. In Ancient Rome, the Fashion Was Loud.
Summary
An exhibition in Copenhagen shows how imperial expansion brought vivid dyes, exotic textiles and real-hair wigs into Roman fashion. Romans used these costly materials to display status and social power.
The exhibition reframes Roman luxury as conspicuous and globally connected rather than restrained. Fashion functioned
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Roman style shows that status dressing and cultural appropriation have long been tied to trade, conquest and power.
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