First Pass

42 stories from 7 sources

Sportswear expands as luxury recalibrates for an uncertain recovery

Day’s Recap

Supporting Articles

On plans to enter golf shortly after expanding its soccer business, as the performance brand works toward $7 billion in annual revenue by 2029. Its Mbappé announcement generated $8 billion in earned media reach, the company’s largest response to a story.

6:24 PMWWD

Senior North American executives from Burberry and Kering described business resets designed to capture the luxury market's expected rebound.

3:56 PMWWD

RBC analysts say market expectations for European luxury companies' earnings are too high as demand and purchasing trends weaken.

6:05 AMBloomberg Markets

An explosion involving compressed natural gas cylinders at the Pretty Group factory complex in Ashulia killed nine people and injured more than 20 others.

1:26 PMWWD

Adidas has brought the EnergyRim technology from its record-breaking Adios Pro Evo 3 marathon shoe into the mass-market Adios Pro 5.

12:29 PMWWD

The American Apparel & Footwear Association has released a heat-stress toolkit to help brands and suppliers protect garment workers. Its practical guidance could support stronger workplace protections, but implementation will raise questions about cost and responsibility across the supply chain.

9:00 AMWWD

Other Developments

A curated list of other prominent stories from this day.

Tod’s has appointed Chinese actress Zhu Zhu as a new house ambassador. She is expected to attend the brand’s spring 2027 fashion show in Milan on Friday.

9:01 PMWWD

Ciara attended Milan Fashion Week in seven inch heels while carrying her fifth baby. She paired the dramatic footwear with a Norma Kamali dress.

6:15 PMWWD

Coach’s Tabby, Teri, Nolita and Brooklyn bags are presented as versatile choices for dressing across the shift from summer to fall. The selection focuses on the brand’s bestsellers as practical anchors for transitional outfits.

8:01 PMWWD

J.Crew is marking the Barn Jacket’s 40th anniversary with a campaign featuring 160 people, including Spike Lee, Bowen Yang, Amandla Stenberg, Dave Franco, Chance the Rapper and Scottie Pippen. The photographs span New York City, Los Angeles, Austin, Boston and Chicago.

5:32 PMVariety

Nike remains listed in the broader S&P 500 Index despite dropping from the S&P 100.

4:59 PMWWD

Dhruv Kapoor's Spring 2027 collection examined the passage of time and treated decay as a source of beauty.

4:20 PMWWD

Make it yours

Build Your First Pass.

Pick your topics, set your cadence, and receive your personalized First Pass in your inbox. It’s that simple!