Shein, once valued at $100 billion, is preparing to list in Hong Kong at roughly one-quarter of its peak valuation after years of failed or delayed attempts.
11:00 AMFinancial Times41 stories from 6 sources
Shein’s IPO reset overshadowed fashion’s push for relevance
Day’s Recap
Supporting Articles
Bangladesh’s garment unions say the country should set a new minimum wage by December. Manufacturers dispute that timeline, arguing that amended labor law delays the next review until 2028.
3:50 PMWWDAbu Jani and Sandeep Khosla have opened Mubarak Baug, a store in a heritage building that reflects their long career and the evolution of fashion and retail in India.
4:04 PMWWD
J.Crew is launching the Tiny Rollneck, a fitted, shrunken version of its cotton rollneck sweater, with Emma Chamberlain as the face of the campaign. The style updates a brand staple that has been part of J.Crew’s identity since 1988.
3:10 PMVarietyKenneth Cole is expanding its women’s business with a 15-style handbag collection. Emily Cole drew on the brand’s 1990s and early-2000s archives to develop the line.
10:29 AMWWDDenim makers can reduce clothing-related plastic waste by using 100 percent cotton denim with stretch technology that avoids plastic-based fibers.
10:00 AMWWDDepop will host an on-site activation at Olivia Rodrigo’s Daisy Chain Fields festival on Saturday in Irvine, California. The partnership connects the secondhand marketplace with the singer’s audience through a physical pop-up.
9:00 AMWWDWish ATL founder Lauren Amos plans to close the Atlanta sneaker boutique after 22 years, saying the decision was not driven by business concerns.
5:25 PMWWD11:00 AMFinancial Times
How Shein’s $100bn dream unravelled
Summary
Shein, once valued at $100 billion, is preparing to list in Hong Kong at roughly one-quarter of its peak valuation after years of failed or delayed attempts.
The valuation reset shows how sharply investor confidence in ultra-fast fashion has weakened. Shein now
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Shein’s discount signals a broader repricing of the fast-fashion model.
5 stories · 4 sources
3:50 PMWWD
Bangladesh’s Garment Wage Clock Is Ticking
Summary
Bangladesh’s garment unions say the country should set a new minimum wage by December. Manufacturers dispute that timeline, arguing that amended labor law delays the next review until 2028.
The dispute creates immediate uncertainty for workers and apparel manufacturers in one of the world’s
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The timing of Bangladesh’s wage review could affect labor conditions, supplier costs and pricing decisions across global fashion.
4:04 PMWWD
A Museum, a Store, a Dream: Abu Jani and Sandeep Khosla Unveil Mubarak Baug
Summary
Abu Jani and Sandeep Khosla have opened Mubarak Baug, a store in a heritage building that reflects their long career and the evolution of fashion and retail in India.
By combining retail with a museum-like setting, the designers are presenting their work as cultural
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Mubarak Baug positions Indian fashion retail as a destination for cultural experience, not simply a place to buy clothing.
3:10 PMVariety
Emma Chamberlain Brings a Gen Z Twist to J. Crew’s Signature Rollneck Sweater in New Campaign
Summary
J.Crew is launching the Tiny Rollneck, a fitted, shrunken version of its cotton rollneck sweater, with Emma Chamberlain as the face of the campaign. The style updates a brand staple that has been part of J.Crew’s identity since 1988.
J.Crew is shifting a heritage silhouette toward Gen Z proportions and cultural relevance rather than
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The campaign shows how legacy fashion brands are using recognizable products and younger tastemakers to make heritage feel relevant again.
10:29 AMWWD
Kenneth Cole Bets on Handbags as Women’s Business Grows Triple Digits
Summary
Kenneth Cole is expanding its women’s business with a 15-style handbag collection. Emily Cole drew on the brand’s 1990s and early-2000s archives to develop the line.
Triple-digit growth gives the brand a reason to deepen its investment in women’s accessories, with
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Handbags could become a larger growth engine and a more scalable way for Kenneth Cole to rebuild relevance with women shoppers.
10:00 AMWWD
Here’s How Denim Makers Can Offer Stretch & Go Plastic-Free
Summary
Denim makers can reduce clothing-related plastic waste by using 100 percent cotton denim with stretch technology that avoids plastic-based fibers.
Plastic-free stretch gives brands a way to address a major recyclability problem without abandoning the
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The approach could make denim easier to recycle and give brands a concrete alternative to synthetic stretch fibers.
9:00 AMWWD
EXCLUSIVE: Depop to Host Pop-up at Olivia Rodrigo’s Daisy Chain Fields
Summary
Depop will host an on-site activation at Olivia Rodrigo’s Daisy Chain Fields festival on Saturday in Irvine, California. The partnership connects the secondhand marketplace with the singer’s audience through a physical pop-up.
Depop is using a culturally relevant live event to turn resale discovery into an in-person
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The partnership shows resale platforms using entertainment partnerships to acquire users and make secondhand fashion more visible.
5:25 PMWWD
Atlanta Sneaker Boutique Wish ATL to Close After 22 Years
Summary
Wish ATL founder Lauren Amos plans to close the Atlanta sneaker boutique after 22 years, saying the decision was not driven by business concerns.
The closure removes a long-standing independent fixture from Atlanta's sneaker scene for personal or broader
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Wish ATL's exit shows that the loss of independent fashion retailers is not always caused by weak demand.
Other Developments
A curated list of other prominent stories from this day.
Nike will restock three sold-out colorways of its popular women's shoe and introduce a new women's colorway alongside them.
5:31 PMWWDAt the Just Like Heaven festival, band T-shirts, cowboy boots and early-2000s New York-inspired looks signaled which headliner many attendees came to see.
5:30 PMWWDBijules and Kamyen are introducing Topspin, a fine jewelry collaboration that reinterprets the tennis bracelet ahead of the 2026 U.S. Open. The design draws on Jules Kim’s background as a former competitive volleyball player and her interest in sports.
3:31 PMWWD
Disney, the NFL, Champion and Fanatics are releasing an apparel collection that pairs all 32 NFL teams with characters from Disney, Pixar, Marvel and Star Wars. The collaborations include Darth Vader representing the Las Vegas Raiders and extend the teams’ identities into entertainment fandom.
2:20 PMVarietyThe 2026 U.S. Open is set to begin with first-round matches on August 30, alongside a style mix built around tenniscore, athleisure and related trends.
1:58 PMWWDBad Bunny’s Adidas BadBo 1.0 sneaker is expanding beyond its earlier palette with multiple shades of blue.
2:01 PMWWDMadhappy and Puma are revisiting the Speedcat Plus, H-Street and Suede sneakers, alongside a cropped knitted T7 jacket and flared pants.
1:23 PMWWDThree podiatrists assess the footwear trends expected to define fall 2026. Their commentary considers the health implications of the season’s most discussed shoe styles.
12:30 PMWWDLSpace is launching an everyday collection designed for the transition from summer into fall, available through the brand’s official website.
12:00 PMWWDOn is releasing a special-edition sneaker for Roger Federer ahead of his induction into the Tennis Hall of Fame. Federer has been an investor, co-owner and brand partner of On since 2019.
11:40 AMWWDZoë Kravitz styled a casual off-duty look with suede ballerina heels, adding a Parisian element to an ensemble built around a silhouette she frequently wears.
11:10 AMWWDThe Fashion Institute of Technology has appointed Kimberly Fasting-Berg as its first chief marketing officer. Her background includes senior roles at WME Fashion, Kravet and Condé Nast.
11:00 AMWWDThe piece tracks the latest developments involving denim supply-chain players Arvind, Tonello and Crystal International.
11:00 AMWWDA memorial service for Etta Froio, a longtime fashion editor, is scheduled for Sept. 24 at 2 p.m. at Frank E. Campbell Funeral Chapel in New York.
10:44 AMWWDAid by Trade Foundation reports a major increase in farmers producing cotton verified under its sustainability standards. More than 2,800 partners in 50 textile production markets now process fiber covered by its various cotton standards.
9:00 AMWWDDenimNotes uses a shared platform to keep communications among buyers, mills and garment makers in one thread. The system is designed to address fragmented product-development workflows in denim manufacturing.
8:00 AMWWDThe September Air Jordan lineup includes the Air Jordan 9 "Space Jam" and Mowalola’s Air Jordan 14 Mule. The release calendar covers the month’s announced launches across Jordan Brand’s retro and collaborative offerings.
8:00 AMWWDSalomon is preparing a wider release of the XT-Evo after the sneaker debuted through Kith. The model updates the company’s popular XT-6 design.
8:00 AMWWD5:31 PMWWD
Nike’s Mind-altering Shoes Are Getting a Restock in Three Sold-out Colorways
Summary
Nike will restock three sold-out colorways of its popular women's shoe and introduce a new women's colorway alongside them.
The restock converts scarcity into a broader product push, giving Nike another chance to capture
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Nike is using renewed demand for sold-out styles to extend the shoe's commercial life and reach more shoppers.
5:30 PMWWD
At Just Like Heaven, Strokes Fans’ Style Wasn’t Hard to Explain
Summary
At the Just Like Heaven festival, band T-shirts, cowboy boots and early-2000s New York-inspired looks signaled which headliner many attendees came to see.
The clothing made fandom visible, turning references associated with The Strokes into a shared dress
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Concert style is functioning as cultural identification, with archival band aesthetics influencing what a new generation wears.
3:31 PMWWD
Bijules and Kamyen Rethink the Tennis Bracelet for the 2026 U.S. Open
Summary
Bijules and Kamyen are introducing Topspin, a fine jewelry collaboration that reinterprets the tennis bracelet ahead of the 2026 U.S. Open. The design draws on Jules Kim’s background as a former competitive volleyball player and her interest in sports.
The collaboration moves the tennis bracelet from formal jewelry staple toward a product tied to
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The project shows how jewelry brands are using sports associations to refresh classic categories and reach consumers beyond traditional luxury occasions.
2:20 PMVariety
Disney and NFL Team Up on Apparel Collection, Pairing Each of the League’s 32 Teams With Beloved Franchise Characters
Summary
Disney, the NFL, Champion and Fanatics are releasing an apparel collection that pairs all 32 NFL teams with characters from Disney, Pixar, Marvel and Star Wars. The collaborations include Darth Vader representing the Las Vegas Raiders and extend the teams’ identities into entertainment fandom.
The collection turns licensed apparel into a crossover platform that links sports allegiance with character-based
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The partnership reflects how major fashion and merchandise launches increasingly sell overlapping identities rather than a single team or franchise.
1:58 PMWWD
The Trends Shaping 2026 U.S. Open Style: Tenniscore, Athleisure and More
Summary
The 2026 U.S. Open is set to begin with first-round matches on August 30, alongside a style mix built around tenniscore, athleisure and related trends.
The tournament is becoming a retail platform as much as a sporting event, with tennis-inspired
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The U.S. Open continues to turn tennis aesthetics into a broader fashion opportunity.
2:01 PMWWD
Bad Bunny’s Signature Adidas Sneaker Gets Its First Big Burst of Color and a New Low-top Build
Summary
Bad Bunny’s Adidas BadBo 1.0 sneaker is expanding beyond its earlier palette with multiple shades of blue.
The color expansion gives the collaboration a new sales hook without changing its core product.
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Color updates help extend the commercial life of celebrity-led footwear collaborations.
1:23 PMWWD
Madhappy and Puma Are Back With Updates to the Speedcat Plus, H-Street and Suede Sneakers
Summary
Madhappy and Puma are revisiting the Speedcat Plus, H-Street and Suede sneakers, alongside a cropped knitted T7 jacket and flared pants.
The capsule broadens the partnership from sneaker drops into a coordinated apparel proposition. Pairing heritage
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The collaboration reflects the shift from isolated sneaker launches toward full lifestyle capsules.
12:30 PMWWD
Three Podiatrists Weigh In on Fall 2026’s Hottest Shoe Trends
Summary
Three podiatrists assess the footwear trends expected to define fall 2026. Their commentary considers the health implications of the season’s most discussed shoe styles.
The expert review introduces comfort and foot health as constraints on trend adoption, not just
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Health scrutiny gives footwear brands another competitive test: proving that trend-led designs can also function in real life.
12:00 PMWWD
EXCLUSIVE: LSpace Debuts Everyday Collection in Time for Summer-to-fall Styling
Summary
LSpace is launching an everyday collection designed for the transition from summer into fall, available through the brand’s official website.
The move takes LSpace beyond occasion-led or swimwear-driven dressing and into more frequent-use purchases. A
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
LSpace is using seasonal versatility to expand its addressable market beyond summer demand.
11:40 AMWWD
Roger Federer Gets Special Edition On Sneaker Ahead of His Tennis Hall of Fame Induction
Summary
On is releasing a special-edition sneaker for Roger Federer ahead of his induction into the Tennis Hall of Fame. Federer has been an investor, co-owner and brand partner of On since 2019.
The release turns Federer’s induction into a marketing moment for a partnership that already combines
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The sneaker shows how athlete equity can deepen a brand relationship beyond traditional sponsorship.
11:10 AMWWD
Zoë Kravitz Adds a Parisian Twist to Her Off-duty Ensemble With Suede Ballerina Heels
Summary
Zoë Kravitz styled a casual off-duty look with suede ballerina heels, adding a Parisian element to an ensemble built around a silhouette she frequently wears.
The look extends the ballerina flat from a delicate trend into a practical styling device
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Kravitz’s styling reinforces the ballerina flat’s shift from trend piece to everyday staple.
11:00 AMWWD
FIT Names Kimberly Fasting-Berg the College’s First Chief Marketing Officer
Summary
The Fashion Institute of Technology has appointed Kimberly Fasting-Berg as its first chief marketing officer. Her background includes senior roles at WME Fashion, Kravet and Condé Nast.
FIT is formalizing marketing as a senior institutional function, signaling a stronger push to define
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
A dedicated marketing chief could change how FIT attracts talent, funding and corporate relationships.
11:00 AMWWD
Loose Threads: Arvind, Tonello and Crystal International
Summary
The piece tracks the latest developments involving denim supply-chain players Arvind, Tonello and Crystal International.
The updates point to continued movement across manufacturing, finishing and sourcing rather than a single
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Supply-chain decisions by major denim players can affect product costs, lead times and sustainability claims across the market.
10:44 AMWWD
Memorial Service Planned for Etta Froio, WWD’s Legendary Fashion Editor, in New York
Summary
A memorial service for Etta Froio, a longtime fashion editor, is scheduled for Sept. 24 at 2 p.m. at Frank E. Campbell Funeral Chapel in New York.
The service will bring together colleagues and members of the fashion community to remember Froio’s
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Froio’s career reflects the institutional knowledge and editorial influence that shaped modern fashion media.
9:00 AMWWD
Aid by Trade Foundation Sees Major Increase in Verified Sustainable Cotton Farmers
Summary
Aid by Trade Foundation reports a major increase in farmers producing cotton verified under its sustainability standards. More than 2,800 partners in 50 textile production markets now process fiber covered by its various cotton standards.
The expanded network increases the potential supply of traceable, standards-based cotton for textile companies. It
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
A larger verified cotton base can improve sourcing options, but its value depends on credible measurement and buyer adoption.
8:00 AMWWD
DenimNotes Targets Supply Chain Inefficiencies With Shared Development Platform
Summary
DenimNotes uses a shared platform to keep communications among buyers, mills and garment makers in one thread. The system is designed to address fragmented product-development workflows in denim manufacturing.
Centralizing supplier communication could reduce delays, duplicated instructions and costly errors across the development process.
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
A shared development record could turn a fragmented denim workflow into a more traceable and efficient production system.
8:00 AMWWD
Every Air Jordan Sneaker Releasing in September
Summary
The September Air Jordan lineup includes the Air Jordan 9 "Space Jam" and Mowalola’s Air Jordan 14 Mule. The release calendar covers the month’s announced launches across Jordan Brand’s retro and collaborative offerings.
The lineup combines a nostalgia-driven retro with a more experimental designer collaboration, giving Jordan Brand
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
September’s releases show Jordan Brand balancing dependable retros with riskier fashion-led product.
8:00 AMWWD
After Its Kith Debut, Salomon Set for Wider Release of Its New XT-Evo Sneaker
Summary
Salomon is preparing a wider release of the XT-Evo after the sneaker debuted through Kith. The model updates the company’s popular XT-6 design.
The broader rollout moves the XT-Evo from a controlled fashion-boutique launch into a wider test
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Salomon is using a proven trail-inspired franchise to scale its fashion presence beyond specialty retail.
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