Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar are among the investors in Purple Style Labs, the parent of Pernia's Pop-Up Shop. The company has received Sebi approval for a ₹660 crore IPO targeted for August-end and has expanded from an online marketplace into physical retail, with 14 Experience Centres in India and London.
6:32 AMEconomic Times7 stories from 2 sources
Luxury Commerce Meets Technical Sneakers and Celebrity Spectacle
Day’s Recap
Supporting Articles

Nike is updating the Air Force 1 Mid for winter with waterproof Gore-Tex and Vibram components.
11:35 AMWWD
The Yeezy 800 sneaker is scheduled for release during the holiday season and has already prompted polarized reactions on social media.
1:15 PMWWDWhat Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar see in Purple Style Labs IPO? Here’s what DRHP reveals
Summary
Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar are among the investors in Purple Style Labs, the parent of Pernia's Pop-Up Shop. The company has received Sebi approval for a ₹660 crore IPO targeted for August-end and has expanded from an online marketplace into physical retail, with 14 Experience Centres in India and London.
The IPO will test whether Purple Style Labs can convert celebrity-backed visibility into confidence in
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The offering could provide a public-market valuation for India's emerging luxury-commerce sector while testing the limits of celebrity-led investor appeal.

Nike’s Air Force 1 Mid Is Getting a Winterized Upgrade With Waterproof Gore-Tex and Vibram
Summary
Nike is updating the Air Force 1 Mid for winter with waterproof Gore-Tex and Vibram components.
The upgrade shifts the Air Force 1 Mid from a style staple toward a more
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Nike is using technical materials to make a classic sneaker more useful in harsh weather.

Kanye West’s New Yeezy 800 Sneaker Will Be Released This Holiday Season — Here’s a Detailed Look
Summary
The Yeezy 800 sneaker is scheduled for release during the holiday season and has already prompted polarized reactions on social media.
The sneaker’s reception is already divided before its wider release, making anticipation part of the
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The Yeezy 800 enters the market with attention secured but consumer approval uncertain.
Other Developments
A curated list of other prominent stories from this day.

Georgina Rodríguez's watch collection includes seven timepieces valued at roughly $2.1 million. The lineup features a $788,000 Patek Philippe and a former record-setting Rolex model.
1:21 PMWWD
Anne Hathaway wore a red J'amemme dress layered over white trousers, extending her run of asymmetrical maternity looks. She also confirmed that "The Princess Diaries 3" is in production.
12:16 PMWWD
Lily Allen wore towering metallic platforms while performing at Oyafestivalen 2026, pairing them with a party dress secured by a bow at the back.
11:04 AMWWD
Keke Palmer wore crystalized jelly shoes with a vibrant yellow halter dress at the 2026 Martha’s Vineyard African American Film Festival.
10:10 AMWWD
Seven of Georgina Rodríguez’s Watches Are Worth About $2.1 Million
Summary
Georgina Rodríguez's watch collection includes seven timepieces valued at roughly $2.1 million. The lineup features a $788,000 Patek Philippe and a former record-setting Rolex model.
The collection turns high-end watches into a visible measure of Rodríguez's luxury status, with a
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Celebrity watch collections continue to position horology as a central part of luxury fashion and status signaling.

Anne Hathaway Continues Her Asymmetrical Maternity Style Streak in Waves of Red
Summary
Anne Hathaway wore a red J'amemme dress layered over white trousers, extending her run of asymmetrical maternity looks. She also confirmed that "The Princess Diaries 3" is in production.
Hathaway's latest look treats maternity dressing as an occasion for deliberate proportion and layering rather
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The look reflects how celebrity maternity fashion is expanding toward more experimental, editorial styling.

Lily Allen Takes Over the Stage in Towering Metallic Platforms at Oyafestivalen 2026
Summary
Lily Allen wore towering metallic platforms while performing at Oyafestivalen 2026, pairing them with a party dress secured by a bow at the back.
The look makes extreme footwear the central statement, with the metallic finish reinforcing its performance-ready
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Allen’s festival styling shows how exaggerated shoes can drive an entire stage look.

Keke Palmer Brings the 90s Back in Crystalized Jelly Shoes
Summary
Keke Palmer wore crystalized jelly shoes with a vibrant yellow halter dress at the 2026 Martha’s Vineyard African American Film Festival.
The jelly shoes turn a distinctly 1990s reference into a polished event look through crystal
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The look shows how embellished accessories can make a retro trend feel current rather than costume-like.
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