What Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar see in Purple Style Labs IPO? Here’s what DRHP reveals
Summary
Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar are among the investors in Purple Style Labs, the parent of Pernia's Pop-Up Shop. The company has received Sebi approval for a ₹660 crore IPO targeted for August-end and has expanded from an online marketplace into physical retail, with 14 Experience Centres in India and London.
The IPO will test whether Purple Style Labs can convert celebrity-backed visibility into confidence in
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The offering could provide a public-market valuation for India's emerging luxury-commerce sector while testing the limits of celebrity-led investor appeal.