Harrods Unveils Revamped International Designer Rooms as Fashion’s ‘Definitive Destination’
Summary
Harrods is rolling out revamped International Designer Rooms, starting with a first space anchored by The Row, Chloe, and Tom Ford. The edit also features brands such as Alaia, Gabriela Hearst, Khaite, and Victoria Beckham, with two more spaces planned.
Why it matters
Department-store floor resets are a power move that can redirect premium demand and redefine which brands look like the category leaders.