AMC Theatres Sets Dolly Parton Retrospective With ‘Steel Magnolias’ and ‘The Best Little Whorehouse in Texas’
Summary
AMC Theatres will screen “Steel Magnolias” and “The Best Little Whorehouse in Texas” in about 200 U.S. locations beginning Aug. 28. The limited retrospective follows Dolly Parton’s death and includes venues in her home state of Tennessee.
The screenings turn two catalog films into a national memorial event while testing demand for
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The event shows how theaters can use celebrity legacies to create short-term communal demand for older films.