Imax’s CEO says it’s time to hike prices as tickets to ‘The Odyssey’ resell for $1,000
Summary
Imax's CEO says the company should raise prices after "The Odyssey" tickets resold for as much as $1,000, signaling severe supply constraints for the film's Imax-only capture and premium screenings. Fans are traveling long distances to attend, underscoring the event-movie pull of the format.
Why it matters
How Imax prices scarcity will determine whether it can convert cultural heat into durable revenue without damaging goodwill.