Box Office: ‘Minions & Monsters’ Fizzles Over July 4th Weekend With Franchise-Low $61 Million Debut, ‘Supergirl’ Suffers Brutal 74% Drop
Summary
“Minions & Monsters” opened to a franchise-low start over the July 4th frame despite leading the weekend and drawing wide theater coverage. “Supergirl” cratered with a steep second-weekend drop, signaling weak word of mouth and rapid audience falloff.
Why it matters
If tentpoles cannot count on brand inertia, the economics of franchise production, marketing, and release strategy tighten immediately.