NPR's new chief content officer: 'I've been training for this job my whole life'
Summary
NPR hired Nadine Zylstra as chief content officer less than two weeks after a major newsroom overhaul. Zylstra brings executive experience from Sesame Workshop, YouTube, and Pinterest to oversee NPR’s content strategy.
Why it matters
Leadership choices at NPR ripple across public media’s model for sustaining journalism in a platform-dominated market.