General Mills to Overhaul Supply Chain 'Built for a Different Time'
Summary
General Mills is launching an end-to-end supply chain transformation it says is needed because its current network was designed for older operating conditions. The program is positioned to touch product innovation, packaging, brand communication, omnichannel execution, and consumer value.
Why it matters
A consumer staples leader is signaling that resilient, omnichannel-ready supply chains now determine speed to market and margin, not just cost.